A UK-based chocolatier had the fun (and brilliant) idea to craft and mold chocolate Easter bunnies in the shape of …a rabbit with Benedict Cumberbatch’s face.
The result is stunning, amusing and certainly bound to become a best seller as well as a marketing hottie. In any case, it will be interesting to observe the success of this story (the sales?) and the sprawl of what looks like a potential meme all around. Success key factors all here.
And it has also begun to inspire people around the blogosphere and the cyberspace (and I must admit I could not resist and I plead guilty of changing within minutes some of the lyrics of the Ronnettes hit “Be my baby” . And yes I had fun doing so).
The subject, the idea, the raw material are so pleasant, how could one not want to comment on that?
All the fans of the actor remember the real-sized chocolate statue representing B.Cumberbatch (made out of 500 Belgian choc bars) exhibited in a London mall, in April 2015. The sculpture had been commissioned as a promotion for UKTV .
The sculpture ended up being eaten (not completely though) by fans and “Chocobatch” sprouted many a question and puzzled gazes among passerbys before they got the audacity to snap bits of chocolate, a finger here, the tip of the nose, a crease of the jacket… resulting in the statue disappearing rapidly. An incredible idea that has found today its sequel in these chocolate bunnies (The Cumberbunny, which wears a bow tie costs £50 or $70)
According to the Chocolatician website (creator of these sinful treat) : it is “a delicious Belgian chocolate rabbit with a handsome face and a tasty bottom, weighing 400 grammes, it is hand-glazed with edible lustre dust.”
Another good reason to love the talented Benedict Cumberbatch. Or chocolate. But who needs a reason to indulge in such pleasures?
So long, Folks and friends in chocolate
Order your Cumberbunny here http://www.chocolatician.com/shop/cumber-bunny